This report displays the number of conversion hits logged during the specified time interval for the selected MVT test. The Conversions drop‑down list may be used to view the statistics of a specific conversion. If the (all) option is chosen, then the sum of hits logged for all conversion types will be shown.

 

The line chart shows the amount of conversion hits logged over time. In this chart, the conversion count is added together for all content combinations defined on the page associated with the given MVT test.

 

You may also view the conversion count in the table below. Each row in the table shows the data logged for a specific combination, both for the time period currently displayed by the report and the entire duration of the test.

 

The bar graph at the bottom of the page displays detailed statistics for individual units of time according to the selected report type (hours, days, months etc.). Here, the number of conversion hits is divided into categories that represent individual combinations. This allows you to compare the tested content combinations and determine which one generated the most conversions (in absolute terms).

 

Please see the Web analytics Overview topic for details about the general actions available for reports.

 

Further information about multivariate testing can be found in Developer's Guide -> Modules -> Website optimization -> Multivariate testing.